Because Brands Matter is a Strategic Brand & Marketing Consultancy based in Edinburgh. They have worked closely alongside the Safe as Houses team since 2019.

David Reid is a veteran of the Scottish Marketing community and is the owner and founder of the business. He uses his 35 years within the sector to advise and creatively guide the external communications of the SAH brand.

Because Brands Matter has been responsible for developing brand positioning strategies for many well known brands and organisations. These include British Association for Adoption and Fostering, NHS Scotland, Custom Build Homes, Scottish Autism, The Sandpiper Trust
Hampden & Co Bank, Direct Line, Gleneagles and Border Biscuits.

David is a multiple industry award winner and the only marketer in Scotland to win Creative Director of the Year, Agency MD of the Year and Marketing Client of the Year.